An affordable SEO plan that is quick and easy and perfect for a small business budget. The task of search engine optimization for your website can seem overwhelming at times. You have enough work to do just running your small business, so it’s easy to put SEO at the bottom of your priority list. However, without proper search engine optimization, your website is doubtful to be much of a success. This can mean the money and time you spend getting your website designed and developed becomes wasted.
1. Submit to Search Engines
You want to ensure your website has been submitted to search engines. SEO is all about optimizing your position in various search engines, but this is only relevant if you are listed in the search engines. When your website is brand new and has no incoming links, it can be difficult for spiders to find, so it’s a good idea to hand submit your site to the search engine.
2. Clean up Your Site
Make sure your website is organized and clear. It is essential to clean up any dead links. Fix any errors that may appear on your site and double-check to ensure your entire site’s HTML is up to par. There are online services that can help you do this. Since search engines primarily work and rank websites through robots, it is important to ensure all of your website’s technical aspects are in good working order. This helps ensure that the robots can quickly and freely crawl through your site and won’t encounter any errors or roadblocks that force them to abandon your site too soon.
3. Use Good Keyphrases
You’ll be fighting an uphill battle if you’re trying to optimize your new website for a single keyword. Try long-tail keyword phrases instead (a term that is four words or longer) because they are less competitive and easier to get started with. Be sure to research the terms your target market is searching for, and then do competitive research to ensure you can rank for those phrases.
4. Create Good URLs
Creating readable URLs is especially important if you use a content management system or generate dynamic URLs. While evidence suggests that Google’s new algorithm does not apply much weight to keyword-rich URLs, other search engines do. And since it’s such an easy step to create relevant URLs, it’s worth the few seconds of extra time it might take, if only to make it easier on your human site visitors. Ensure that your URLs indicate the kind of information your visitors will encounter on that page.
5. Improve your Title Tags
Title tags are still an important aspect of search engine placement. Since they are so straightforward to update, this step must be included in your affordable SEO plan. Ensure that your title tags are keyword-rich and appropriate to the subject matter of the particular web page. And make sure you use a unique title tag on every site page.
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6. Check your ALT Tags
Make sure that your alt tags are clear and keyword-rich. While Google does not consider the alt-tag text for ranking purposes, other search engines still do. But the key issue to remember with alt tags is that they are meant for usability. They are designed to aid website visitors with visual impairments in navigating your site and understanding your content. While Google may not take the tag’s content into account, it couldn’t hurt to show Google that you are running a professional website that caters to all users.
Getting relevant links coming into your website can be tedious and time-consuming. So this isn’t exactly considered a “quick tip.” But there are a few things you can do to help speed up your link-building program. First, take advantage of industry groups or trade associations that you belong to. They usually have online directories where you can link your website to your membership profile. Join a forum related to your niche and includes your website address in your profile and signature. Submit a press release announcing the publication of your new site and include a link to your URL. Remember that none of these are considered “high-value” incoming links, but they are all quick and easy ways to get your linking program off the ground.
8. Create and Update Regularly
Keep your website or blog fresh and relevant. You don’t have to go overboard but make small updates regularly. This ensures that the search engine spiders will return often. Use unique content, avoid private label-right articles, and keep the information current.
9. Generate a Site Map
Creating an XML sitemap makes it easier for search engine bots to crawl through and navigate your website. This is especially true if your site is rich in script and Flash. The structure of your sitemap does matter, so if you’re unsure how to create one, check with your webmaster. Chances are, they will have software that will simplify the process.
10. Use Social Media
Social media sites like Facebook and Twitter quickly become the new search engines. Ensure you are adequately represented on sites like these. Set up a page for your company and post regularly. Have friends, family, customers, and fans sign up for your page and encourage them to advertise to their friends, family, clients, and fans. This is a great way to build up your reputation and yet another way to multiply reputable backlinks to your page quickly.
Search engine optimization can be intimidating for many small business owners, and a full-fledged optimization program will take time. But by following these quick and easy steps, you can create an affordable SEO program that gets your new website off the ground in no time.