“Business has only two functions – marketing and innovation”, opined Milan Kundera, the renowned French writer. What is marketing? It is the art of promoting and selling services/ products, and good marketing is the backbone of every business. Thus, having a marketing strategy is mandatory to create brand awareness and boost sales.
As marketing is a vast field filled with diverse terminologies and strategies, it can be intimidating for beginners to understand. So, if you’re finding it confusing to wrap your head around the basics of marketing, we’ve got you covered!
In this marketing guide, our aim is to offer amazing tips to aspiring marketers who dream of building a career in marketing. So, if you are a beginner marketer, stay tuned to this blog till the end to gain practicable knowledge about marketing fundamentals. But before we proceed, let’s understand who a beginner marketer is.
Are you an Aspiring Marketer?
An aspiring marketer is someone who’s about to or has just started his journey as a marketer. So, if you are a beginner marketer, this is your learning phase. On the other hand, experienced marketers and marketing ‘gurus are marketing experts who have been in the field for several years.
Essential Marketing Basics for Aspiring Marketers
Refer to the pointers mentioned below to brush up your marketing skills and empower your marketing campaigns.
1. Focus on Promotion
The first step you need to take as a marketer is spreading awareness about the offerings of your firm. Traditionally, marketers relied on personal selling, billboards, and TV advertising for brand promotion. The digital marketing strategies include SEO, public relations, content marketing, social media and PPC.
Whichever promotional mode you use, developing supportive skills is mandatory. For instance, content marketing requires unique content, whereas social media marketing won’t be successful without good copywriting.
2. Apply Ethical Tactics
Being ethical means promoting your services and products to win people’s trust and help them. Unethical promotional tactics might give you short-term gains but won’t help you build credibility. Ethical efforts include:
- On-page SEO techniques
- Off-page SEO practices
- Improved user experience
- Ad copies
- Social media posts
- TV Ads, Billboards, etc.
- Mobile friendliness and good site speed
- Structured markup
3. Have a Clear Goal
What is the core purpose of your marketing campaign? Do you wish to attract more visitors or generate sales? Knowing your goal is important as it will determine the efforts you should put in. ‘Goal’ is one such marketing basic that’ll get you more traffic and optimize your marketing efforts.
4. Understand Customers
If you aren’t sure who’s your target customer, it will be like taking a shot in the dark. Make attempts to understand your target audience and learn about their common problems, their interests. Only then you can prepare a sales pitch offering a possible solution and persuade them to make a purchase decision.
5. Competitor Research
Competitor research, another great marketing technique, will offer you a wealth of insights. It means understanding what tactics your competitors are using to woo customers. Once you learn what your business rivals are doing, your next task is to take a novel approach that stands out.
6. Build a team
Are you recruiting the right talent? Having a team that imbibes the company value is a must as your employees are the ones who’ll connect with your customers. So, identify the skill gaps and train your marketing team accordingly.
7. Positioning Yourself
Positioning means knowing where you stand in the marketplace in comparison to your competitors. Ask yourself which one of the following four combinations fits your business:
- Low price, High quality
- High price, Low quality
- Low price, Low quality
- High price, High quality
8. Physical Evidence
Everything that’s visible to your customers during interaction qualifies as physical evidence and is an inseparable part of marketing. It involves:
- Service brochure
- Demo presentation
- Well-trained staff
- Impressive website
- Impressive building
- Social media account
9. Keep Track of Everything
Lastly, with digital marketing, you can keep track of everything. Keeping track of things such as conversations, clicks, calls, and page views will allow you to implement informed marketing strategies.
Knowing your marketing fundamentals or basics is critical for the success of a business, and online marketing courses can be of great advantage in this regard. This explains why experienced marketers devote a significant amount of their time to reviewing their strategies with respect to the above-mentioned fundamentals. Let’s conclude with a marketing formula that’ll surely lead you to success-
Customer desire/need + the solution your offer + effectively communicating the solution = life of customer improved = good marketing