If you run an online business, gathering and implementing customer feedback can be the difference between your success and failure. Customers are the ones that are directly interacting with your product, and if you want to make improvements to your smartphone app or web portal, the best people to ask are the ones who use it most.
They can provide you with a fresh perspective about your software, which may not be immediately evident to you or your website building partner. To find out the best ways to gather customer feedback for your business, read on!
Utilize Online Survey Forms
Over the past few years, online forms and surveys such as Google Forms, TypeForm, or JotForm have become prevalent ways to collect customer data. This is because they are straightforward and easy to understand for your users. According to the criteria, all the user has to do is follow the provided link and fill in the form.
An advantage of this form of customer feedback is that it retains your customers’ anonymity and protects their information while also providing you with a convenient information source that can be easily converted and analyzed. You can then use this information to gain insight into your customer’s demands and make appropriate business decisions.
Make Use of Social Media Platforms
These days, the best way to get customer insight is by directly reaching out and asking them. To reach your customers, you need to go where they spend their time. Most of your clients will be on the most popular platforms such as Instagram and Facebook.
Your customers can post their queries and complaints on your social media pages, and you can even solve some issues instantly by directly supplying your customers with the relevant information. Moreover, you can even make polls and have your customers vote between two products and gather feedback about the demand that way.
Incorporate Feedback Boxes on your Website
The feedback you want most is from the users that visit your website regularly. They are the ones that interact with your products the most, and they can provide you with relevant information that can help improve your business.
A useful element to incorporate into your website’s design is to include a feedback box at the bottom of your website’s pages, so users can directly send you relevant examples of malfunctions or areas of improvement. Ironing out these small bugs will play a significant role in raising the overall level of your website’s offering and provide new customers with a better user experience.
Use a Chatbot
Nowadays, many top businesses have invested in chatbot technology, which allows a technical specialist to interact directly with visitors on your website. A small widget is displayed on your homepage where customers can now ask a company representative about any questions they may have.
This process is an excellent boost to conversions since customers only have one or two queries that make them unsure of a purchase. If your sales representative can answer these questions promptly, you can increase your conversion rate as well.
Prototype and Minimum Viable Product
If your website or app is still in the development stage, you can use this opportunity to gather invaluable feedback about your product. The best way to gather feedback and improve is to include a prototype and minimum viable product in your project roadmap.
The prototype stage will provide you with a vertical slice of your final product, and you can use this to gain insight into your app’s direction. A minimum viable product can provide your customers with a basic version of your final product, and you can identify critical areas of improvement this way.
Effectively capturing customer feedback is essential to your online business’s success. If you want to ensure your product is equipped with the necessary features and functions to gather feedback data effectively, you need to use a trusted app development platform such as Builder.ai.